Bread popularity rising in Indonesia

If you haven’t eaten rice, you haven’t eaten.” This saying reveals the central role rice plays to this day in the Indonesian cuisine. But with increasing urbanisation and stronger orientation toward a Western lifestyle, many Indonesians are discovering their liking for bakery products, in particular sandwich bread.

Recovery calls for a robust agrifood industry

The COVID-19 pandemic has undeniably become the test of the century for Indonesia. Measures to mitigate the global health crisis saw trade flows and tourism grind to a halt, creating a domino effect on our lives and livelihoods, and the wider economy.

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