Watch or listen: Why an Indonesian tech unicorn is coming to Australia

The Indonesian tech giant Bukalapak has announced that it’s creating a technology hub in Melbourne, a significant move that brings to Australia’s door some of the most dynamic trends around innovation and scale in the Asia region.


Most Australians will have never heard of this company; here’s some useful information.

  • Initially set up to help the ‘mum and dad’ shops sell their goods it now has 104.9 million registered users
  • Raised $US1.5 billion in its 2021 IPO, the largest initial offering on Indonesia’s stock exchange
  • Investors include Microsoft, UBS Group and the Singaporean sovereign wealth fund GIC

In this webinar, co-hosted by Bukalapak, the Indonesia Australia Business Council, Global Victoria & Victorian Government Trade and Investment South East Asia, we will meet new Bukalapak CEO Willix Halim, an Indonesian citizen who studied in Melbourne and manages first-hand the tech talent crunch.

Translated as “opening a stall”, Bukalapak will develop the new technology hub in conjunction with the Victorian government to expand its international footprint and explore partnership opportunities with world-class universities.

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Opening remarks

George Iwan Marantika
National President

Indonesia Australia Business Council

George is the National President of the IABC, and Board member of various digital knowledge economy company startups based in Indonesia, Australia, Singapore and Sweden. << Full bio


Helen Brown
Head, Communications & Outreach

The Australia-Indonesia Centre

Helen Brown is the Head of Communications and Outreach at The Australia-Indonesia Centre. << Full bio



Rebecca Hall
Commissioner for Victoria to South East Asia
Victorian Government

Rebecca is an experienced leader with a focus on strategy, policy and partnerships to grow education, trade and investment for Australia. << Full bio

Willix Halim
Chief Executive Officer

Willix Halim is the CEO of Bukalapak. Prior, he served as the COO of Bukalapak and became one of the key figures in Bukalapak’s growth to become a Unicorn. << Full bio

Kendall Draper
Global Talent Officer, South East Asia
Australian Department of Home Affairs

Kendall works closely with the Global Business and Talent Attraction Taskforce to generate leads of the best and brightest minds and high-value businesses for relocation to Australia. << Full bio


Closing remarks

Dr Eugene Sebastian
Executive Director
The Australia-Indonesia Centre

Eugene brings a wealth of experience in international strategy, business development and operational management in the higher education sector. << Full bio

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